Senior marketing and media leader with 14 years building brand campaigns, integrated media strategy, and cultural marketing work across consumer tech. Nothing Tech, vivo India, Samsung, Apple India, and the agencies that built the foundation before that.
From agency foundations to leading national brand and media strategy at some of India's most competitive consumer tech brands. Rs.350Cr+ in media managed across the career.
Full ownership of brand strategy, integrated media, consumer insights, and cultural marketing for Nothing India. Led product launches, sports partnerships, creator ecosystem, PR, and brand film production end to end.
Led national brand strategy and integrated media for vivo's full smartphone portfolio. Owned 360 campaign execution from consumer positioning through to week-one sell-through across flagship and mid-segment ranges.
Nine years across leading agencies and brand-side roles, building integrated media and campaign strategy for globally iconic brands across consumer tech, automotive, healthcare, and lifestyle categories.
Go mainstream with RCB as the cultural enabler and showcase Phone (4a)'s 140x Ultra Zoom, at launch, before the RCB sponsorship was publicly active.
Physical shoot was impossible, players were unavailable and our association was with the club, not individuals, making any player likeness an IP violation. Pitched and closed AEOS, used RCB training footage, rotoscoped players frame by frame, replaced jerseys with AI, and generated the crowd, stadium, and phone entirely in AI. One of the first productions of this kind in Indian consumer tech, delivered within strict BCCI content guidelines.
Competitive agency pitch, closed with AEOS. End-to-end film direction, script, approvals across RCB, BCCI, and Nothing senior management.
Phone (3) launched at Rs.70,000. The IMC needed to reach commercial and aspirational audiences without a conventional advertising approach. Three activations ran simultaneously.
Year-long partnership with Varun Mayya and Sharan Hedge, India's top entrepreneur creators. Nothing products integrated into daily life and podcasts. Built genuine aspirational visibility without paid-ad feel.
Case study challenge: how to make tech culturally relevant. Finalists built a 5-year Nothing product roadmap. Winner: Rs.2 lakh. Top 3: Nothing Phone (3). Reached campuses across India entirely online.
Curated dinner at Soho House Mumbai. 400+ attendees including Kiran Rao, Konkona Sen, Gurpreet Singh, Abhay Deol. Entire evening shot on Phone (3). 20 celebrity guests received Headphone (1) in goody bags.
Open to senior brand and media leadership roles at MNCs. Based in Gurgaon.
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